You shouldn’t judge a book by its cover but you should judge an ebook by it’s cover!

When you buy a book in a store you can open it, read a few pages and see if it’s what you are looking for. With an ebook it is a different story. You could give a few sample pages to people but the cover is the part that does the selling.

If you have a low quality cover, or even worse, no cover at all then you WILL be loosing sales. Selling online is all about quality. Visitors to your site will not trust you, they expect a scam. Give them no reason what so ever to doubt the quality of your company and product.